When Will Car Thing Spotify Become Available?

Spotify recently announced the launch of its first hardware offering, called 'Car Thing,' a companion device designed to be placed on your dashboard and provide users with a seamless listening experience while driving. However, in an unexpected turn of events, the company has stopped manufacturing the Car Thing, citing a significant financial loss.

According to Spotify's earnings release, the decision to stop producing the Car Thing has negatively impacted its gross margin. The device was meant to enable listeners to play their favorite music and podcasts quickly using voice commands, simple taps, turns, and swipes. This feature would allow users to start playing their desired content before even pulling out of the driveway.

Despite its intended purpose, many have questioned the need for Car Thing, especially considering that most people who use Spotify already have a smartphone that can access the music streaming service. Additionally, cars often come equipped with built-in infotainment centers or Bluetooth connectivity, making it easy to play Spotify without the need for an additional device.

The news of Car Thing's discontinuation comes as no surprise to many, given its limited appeal and potential redundancy in the market. With the cost of producing the device reportedly amounting to €31 million (approximately $40.45 million CAD), it's clear that Spotify has made a significant financial investment that is unlikely to pay off.

For those who were looking forward to getting their hands on Car Thing, it seems that the product will no longer be available for purchase. However, Spotify users can still enjoy their favorite music and podcasts through the standard app on their smartphone or other compatible devices.

In conclusion, while Car Thing may have been an innovative idea, its discontinuation is a testament to the importance of market demand and user needs in determining the success of a product.

When will car thing spotify become available